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    Growth That Fits

    Four Fits significantly increases won deal velocity for B2B SaaS companies in as little as three months through rapid optimization of sales and marketing.

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    Happy Clients

    You're in great company

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    “MASV was founded on pricing innovation. Four Fits helped us create a pricing model that differentiates our product and aligns our price with value realized by customers. Pricing is critical in a SaaS business and Four Fit's insights made pricing a pillar of our success. I highly recommend talking to Four Fits if you want to establish pricing that will motivate customers to buy and drive the margin you need.”
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    Greg WoodCEO @ MASV

    Process

    Our process drives rapid results

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    Four Fits Audit
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    Program Proposal & Strategy
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    Mutli-Channel Testing and Channel Mix Optimization
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    Sales Enablement Review, Lead Acquisition & Sourcing, Tech Stack Implementation
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    Marketing, Sales, Client Success Playbooks and Training
  • Ongoing Expert Support
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    Four Fits Audit

    Master all four fits to build a high growth business

    Market

    Are you solving a real problem that businesses face? Who currently solves it, and how do you do it differently? Is your positioning clear and competitive? How many businesses are struggling with this problem?
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    Product

    Does your product effectively solve the problem? Is it clear how you outperform competitors? Is the customer journey from awareness to realizing value optimized? Do you have a strong retention process, and what strategies are in place to attract new leads?
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    Model

    Is your pricing model aligned with the value you deliver? Is it within the range customers are willing to pay? Does it fit your lead generation channel and maximize opportunities for expansion?
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    Channel

    Is your channel aligned with both your market and business model? Does it efficiently capture and convert leads? Are there scalable growth loops you can leverage to accelerate growth?

    Pricing Based On Results

    We typically engage companies with a growth blitz program on a retainer to prove our results, then convert into a sustainable growth program on a pay-per-performance model.

    Growth Blitz Program

    Choose this if you need to hit a revenue goal in the next 3 months.

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    $150per seat per year
    • Four Fits Audit
    • Ideal Customer Profile (ICP)
    • 1000's of qualified leads
    • High conversion content piece
    • Growth marketing program to convert leads to SQLs
    • Outsourced sales team to convert leads
    • Sales collateral & automation
    • Product pitch deck
    • X Closed Deals
    Sustainable Growth Program

    Choose this if you need to build a growth channel that will enable you to scale growth into the future.

    Book A Meeting
    $450per seat per year
    • Four Fits Audit
    • Ideal Customer Profile (ICP)
    • Lead Generation Model
    • Channel Strategy
    • Channel Program
    • Pricing Guidance
    • Product Guidance
    • X New MQLs per month
    • X New Closed Deals per month
    Ongoing Expert Support

    Ongoing expert guidance on operationalizing your growth.

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    $950per seat per year
    • Internal team training
    • Implementation guidance
    • Strategy reviews and advice

    Our Team

    Experienced operators with over 34 years in B2B SaaS helping companies grow. Yes we're brothers.

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    Pat HorneStrategy, Sales, Customer Success
    Pat is an executive leader with over 14 years of experience at Phreesia (NYSE: PHR), scaling annual recurring revenue from ~$3MM to ~$350MM and leading the Customer Success organization through the company's IPO. With a proven track record in retention and expansion strategies, Pat consistently achieved 110%+ net dollar retention, while also driving $50MM+ in ARR through upsell and cross-sell initiatives.
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    Dave HorneMarketing, Product, Pricing
    Dave's a polymath with 15 years of experience in marketing and product, with deep experience in digital marketing, product marketing, product management, SaaS pricing optimization, and startup growth. He led product at Rewind which scaled 2.5X in ARR over 3 years raising an $80M Series B, created MASV a multi-million ARR business, and ran high-growth marketing programs for Nissan, Akamai, Ciba Vision, and Rogers.

    Ready to grow?

    Book a meeting with us today.

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